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Athletic Management
April/May 2002, Vol. XIV, No. 3

Locker Room Bulletin Board
Media Relations: Writing coaches' bios, post George O'Leary.
Sportsmanship: A look at Fosston High's comprehensive plan.
On Campus: Athletes' Coalition steps up its efforts.
Sports Medicine: Ohio high school PPE to be posted online ... Duke opens women's sports med center.

Q&A with
Marlene Kelly
Anne Arundel County Schools

Coaching column
A Trophy and a Smile
Season-ending awards programs can be just as much about next year's goals as last year's accomplishments. The key is to show pride in the team, and make sure there are lots of smiles.

Marketing column
Netting New Prospects
Trying to nab corporate sponsors can sometimes seem like chasing wily butterflies. Here are 10 tips for making a clean catch.

Cover Story
Faculty Meeting
More and more faculty members are asking questions about the role of athletics on their campuses. With the right approach, you can make sure they hear your answers.

Who'll Give Me Fifty?
In a town of 12,000 people, this story's author raises more than $45,000 every year through a dinner and auction. Here, he provides advice on starting any type of fund-raising project.

Progressive Programs
A Different Diversity
An increased acceptance of gays and lesbians in the school setting is prompting more coaches to come out of the closet. Is it the athletic director's job to hold the door open?

Sports Information
Guiding the Guide
Most media guides today are aimed at potential recruits, not the media. But it's still important to serve both audiences, and this may mean changing your department's approach to athletic publications.

To read previous issues of Athletic Management, click on the appropriate link:

AM 14.2, Feb./Mar. 2002

AM 13.6, Oct./Nov. 2001

AM 13.5, August/Sept. 2001

AM 13.4, June/July 2001

AM 13.3, April/May 2001

AM 13.2, February/March 2001

AM 12.6, October/November 2000


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